Broney's Alumni Grill: Brand Evaluation and Strategic Social Media Plan

Spring semester of 2022 I took JOUR 4530: Strategic Social Media at Ohio University. My team was assigned Broney's Alumni Grill with the purpose of evaluating their corporate structure, their public reputation, their potential target audience, and their nearby competitors. After months of research and planning, our team developed a strategic social media strategy for the Athens, Ohio business to help increase brand recognition and profit.

Below, you can find links to our 4 different presentations in which we presented throughout the semester.

Phase 1: Corporate Profile

- https://www.canva.com/design/DAE3OJzEbVY/PqGMTmsuenYvlqcAf0khuQ/view?utm_content=DAE3OJzEbVY&utm_campaign=designshare&utm_medium=link&utm_source=homepage_design_menu

Phase 2: Target Persona

- https://www.canva.com/design/DAE5m2OPMRo/CcVMpS4JqZE0YnaeLqZeaA/view?utm_content=DAE5m2OPMRo&utm_campaign=designshare&utm_medium=link&utm_source=homepage_design_menu

Phase 3: Competition Comparison

- https://www.canva.com/design/DAE7EOOLENc/cWr5eS6FXP61m7j-lOKIKA/view?utm_content=DAE7EOOLENc&utm_campaign=designshare&utm_medium=link&utm_source=homepage_design_menu

Phase 4: Final Project and Collective Plan

- https://www.canva.com/design/DAE9x9nMGuc/7KzobtwOHSFStSnt3QBxHA/view?utm_content=DAE9x9nMGuc&utm_campaign=designshare&utm_medium=link&utm_source=homepage_design_menu